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Clothing is much more than fashion, it is a style of life an expression of ones self. Social media is one of the biggest platforms to exhibit and connect fashion trends with millions of people all at once worldwide.

With the influence of social media, celebrities and bloggers, their voice are easily being heard and have impact on fashion and trend at any time. Fashion and music are inseparable. Prabal Gurung [39] highlighted the importance of music to his shows, saying "each season we want to tell a story for 10 minutes…. Music is a representation of fashion that expresses the abstract design concept into relatable harmony for viewers. Fashion relates to social and cultural context of an environment.

According to Matika, [40] "Elements of popular culture become fused when a person's trend is associated with a preference for a genre of music…like music, news or literature, fashion has been fused into everyday lives. Atop a New Orleans police car in a red-and-white Gucci high-collar dress and combat boots, she sits among the ruins of Hurricane Katrina, immediately implanting herself in the biggest national debate on police brutality and race relations in modern day.

Runway show is a reflection of fashion trend and a designer's thought. For designer like Vivienne Westwood, runway show is a platform for her voice on politics and current events. For her AW15 menswear show, according to Water, [42] "where models with severely bruised faces channeled eco-warriors on a mission to save the planet.

As we undergo a global economic downturn [ when? People have also become more conscious of the impact their everyday consumption has on the environment and society. They're looking for ways to mediate their material desires with an aim to do more good in the world.

A linear economy is slowly shifting to a circular one. In today's linear economical system, manufacturers extract resources from the earth to make products that will soon be discarded in landfills, on the other hand, under the circular model, the production of goods operates like systems in nature, where the waste and demise of a substance becomes the food and source of growth for something new.

This Dutch company "represents a new consuming philosophy that is about using instead of owning," according to MUD's website. The concept also protects the company from volatile cotton prices. MUD is responsible for any repairs during the lease period. Consumption as a share of gross domestic product in China has fallen for six decades, from 76 percent in to 28 percent in China plans to reduce tariffs on a number of consumer goods and expand its hour transit visa plan to more cities in an effort to stimulate domestic consumption.

The announcement of import tax reductions follows changes in June , when the government cut the tariffs on clothing, cosmetics and various other goods by half.

Among the changes — easier tax refunds for overseas shoppers and accelerated openings of more duty-free shops in cities covered by the hour visa scheme. The hour visa was introduced in Beijing and Shanghai in January and has been extended to 18 Chinese cities. According to reports at the same time, Chinese consumer spending in other countries such as Japan has slowed even though the yen has dropped.

Consumers all have different needs and demands that have to be suited. A person's needs change frequently. An important factor to take into consideration when thinking of consumers' needs is the key demographics of the customer. Gender, age, income, and even profession can help a company better understand the needs of their customers. For example, a woman who is pregnant could be looking for diapers, baby strollers, and maternity clothes. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.

Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions. You cannot start with the technology and try to figure out where you are going to sell it". The best way to understand the consumers' needs and therefore predict fashion trends is through market research.

There are two research methods: Benefits of primary research is specific information about a fashion brand's consumer is explored. Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth.

However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed. For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily.

They just wear what they would normally wear. Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. Knowing the needs of the consumers will increase a fashion companies' sales and profits. Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for. Fashion breathes on media and medium. The media plays a significant role when it comes to fashion.

For instance, an important part of fashion is fashion journalism. Editorial critique, guidelines, and commentary can be found on television and in magazines, newspapers, fashion websites, social networks, and fashion blogs. In recent years, fashion blogging and YouTube videos have become a major outlet for spreading trends and fashion tips, creating an online culture of sharing one's style on a website or Instagram account.

Through these media outlets readers and viewers all over the world can learn about fashion, making it very accessible. At the beginning of the 20th century, fashion magazines began to include photographs of various fashion designs and became even more influential than in the past.

Talented illustrators drew exquisite fashion plates for the publications which covered the most recent developments in fashion and beauty. Perhaps the most famous of these magazines was La Gazette du Bon Ton , which was founded in by Lucien Vogel and regularly published until with the exception of the war years. Vogue , founded in the United States in , has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone.

One such example of Vogue' s popularity is the younger version, Teen Vogue , which covers clothing and trends that are targeted more toward the "fashionista on a budget". Haute couture designers followed the trend by starting ready-to-wear and perfume lines which are heavily advertised in the magazines and now dwarf their original couture businesses. A recent development within fashion print media is the rise of text-based and critical magazines which aim to prove that fashion is not superficial, by creating a dialogue between fashion academia and the industry.

Examples of this trend are: Fashion Theory and Vestoj Television coverage began in the s with small fashion features.

In the s and s, fashion segments on various entertainment shows became more frequent, and by the s, dedicated fashion shows such as Fashion Television started to appear. FashionTV was the pioneer in this undertaking and has since grown to become the leader in both Fashion Television and new media channels. The Fashion Industry is beginning to promote their styles through Bloggers on social media's.

Vogue specified Chiara Ferragni as "blogger of the moment" due to the rises of followers through her Fashion Blog, that became popular. A few days after the Fall Fashion Week in New York City came to a close, The New Islander ' s Fashion Editor, Genevieve Tax, criticized the fashion industry for running on a seasonal schedule of its own, largely at the expense of real-world consumers. The fashion industry has been the subject of numerous films and television shows, including the reality show Project Runway and the drama series Ugly Betty.

Specific fashion brands have been featured in film, not only as product placement opportunities, but as bespoke items that have subsequently led to trends in fashion. Videos in general have been very useful in promoting the fashion industry. This is evident not only from television shows directly spotlighting the fashion industry, but also movies, events and music videos which showcase fashion statements as well as promote specific brands through product placements.

Fashion public relations involves being in touch with a company's audiences and creating strong relationships with them, reaching out to media and initiating messages that project positive images of the company.

Building brand awareness and credibility is a key implication of good public relations. In some cases, great hype is built about new designers' collections before they are released into the market, due to the immense exposure generated by practitioners. Social media is changing the way practitioners deliver messages, [13] as they are concerned with the media, and also customer relationship building. Anthropology, the study of culture and human societies, studies fashion by asking why certain styles are deemed socially appropriate and others are not.

A certain way is chosen and that becomes the fashion as defined by a certain people as a whole, so if a particular style has a meaning in an already occurring set of beliefs that style will become fashion. Through the capitalization and commoditisation of clothing, accessories, and shoes, etc.

The definition of fashion and anti-fashion is as follows: Anti-fashion is fixed and changes little over time. Anti-fashion is different depending on the cultural or social group one is associated with or where one lives, but within that group or locality the style changes little. Fashion is the exact opposite of anti-fashion. Fashion changes very quickly and is not affiliated with one group or area of the world but is spread out throughout the world wherever people can communicate easily with each other.

For example, Queen Elizabeth II's coronation gown is an example of anti-fashion because it is traditional and does not change over any period whereas a gown from fashion designer Dior's collection of is fashion because the style will change every season as Dior comes up with a new gown to replace the old one. In the Dior gown the length, cut, fabric, and embroidery of the gown change from season to season.

Anti-fashion is concerned with maintaining the status quo while fashion is concerned with social mobility. Time is expressed in terms of continuity in anti-fashion and as change in fashion. Fashion has changing modes of adornment while anti-fashion has fixed modes of adornment. Indigenous and peasant modes of adornment are an example of anti-fashion. Score the most technically advanced jackets and hoodies from Columbia along with your high-end office clothes while feeling guilt-free about the price.

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